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Thursday, January 31, 2008

5 Ways to Make the Most From Your Web Development Firm

So you've found the perfect web development firm; you've scanned their portfolio and like the work they've done for their clients (note: if they don't have a portfolio, you may want to rethink that company). Many times the issue is not with the developer, but with the information you provide them with. Here are five questions that can help you get the most out of your web development firm:

1. What is the purpose of your website?

You are the best one to know what your website is about. If it is ambiguous, it will be unclear to the design firm and may not convey your message to the world what you are actually about. This can also help create a theme that users can connect with throughout your website, giving a familiar concept and reaffirming the goals that you wish to market to them.

2. Who is your target audience?

Based on your target audience, this can change the look and feel of your website. For example, if you are targeting fashion designers, taking a little risk and being less conservative with design can go a long way to help you stand out. But if your target audience is information, you will want an easy to navigate site, with clear paths to the information the users are seeking.

3. What information will be on your site?

There are a lot of ways to lay out a website. Your site content can change the best look and feel for your site in a given situation. Make sure you have a clear understanding of the content of your site, so that the company you are using can account for those features and appeal to your target audience. Depending on the information on your site, many different technologies may be required to make your information available to your audience.

4. What are your goals for your website?

Lay out what goals you have for your website, long term and short term. If there seems to be too much to accomplish in the time frame you have, you may want to consider breaking down the project into multiple phases. This will allow you to get the highest priority items on your site immediately, while the less important tasks can be done at a later time. If your web development firm can see the big picture, then they can help you achieve your goals in the best manner possible.

5. What makes the project a success for you?

How do you gauge success for this project? What features mean the most to you? Answering these questions can ensure that you and your web development firm meet each others expectations. Scope of work documents can lay out what features and functionalities of a project that are required, but if all of those are met and your website slows down to a crawl because of the streaming video you wanted, then that project is not a success. Knowing ahead of time what you expect and making concessions early on if needed can save everyone time and you money.

Hopefully you find some of these tips helpful in getting the most out of your web development firm. By asking these questions, you can save time and money by reducing unclear expectations and getting your website delivered on time.

What tips do you have?

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